You have a website? Great! It expresses your message, tells visitors why they should work with you and works well on everything from tiny phones to large computer screens. That’s a good start but now you need people to find you and when they do, to not just visit and leave but to become engaged with your organization.
Marketing online can be complex. Tactics change swiftly and what works for someone else may not be the right approach for you. We can help.
Yes, email. Even with all of the other digital channels out there, good old email marketing, when done well, provides a great return on your investment. After all, if people ask you to send them email, they’re already interested in what you offer. We can help you create and launch a new email marketing program if you don’t already use email marketing and if you do we can help you optimize it to provide better engagement, higher clickthroughs and increased sales.
Paid Search Marketing
One of the most powerful tools in the online marketer’s kit is paid marketing. Programs such as Google Adwords and Facebook advertising can drive traffic to your site at, quite literally, the push of a button. If you get the right traffic, people who are truly interested in what you do, paid search marketing can be highly profitable but if you are unfamiliar with how best to set up campaigns, target the right customers and choosing the right ads, you can spend hundreds or thousands of dollars with nothing to show for that investment. We can help you get set up, manage campaigns for you and help you maximize your ROI from your paid ads.
Search Engine Optimization (SEO)
Ah, SEO. Is there a more misunderstood term? After all, you don’t want to optimize your site for search engines. Search engines don’t buy from you, people do, right? Thus, SEO really is the art of making sure that you’re found by people who are looking for what you offer. That’s all. We can help you figure out where you stand now with an SEO audit and make recommendations on how to improve.
Past the initial audit, we can help you plan content that will attract the right visitors, test different landing pages in order to convert as many people as possible and make site adjustments to ensure that your site ranks as high as possible.
Marketing automation can be a smaller businesses’ secret weapon. Chances are there’s a lot you’d like to do on the marketing front but you only have so many hours in a day and hiring staff is expensive. That’s where marketing automation can help. Done right, it will multiply your efforts, working on your behalf silently for a nominal cost.
Automation can help drive more sales from email lists (we helped a client get 8% more people to open their weekly email offers, driving thousands of dollars in new revenue – with just one automated routine). The best part of this is that marketing automation tools aren’t priced just for large, Fortune 500 companies anymore. The advent of cloud services means that even small businesses can take advantage of sophisticated automation to increase customer engagement and sales. Ask us how.