Good content attracts the right people to your site. Done well, content talks to your visitor in their language, reassures them that they’ve found the right place and invites them to learn more about your product or service. We’ll help you understand how people are searching for what you offer, how your competitors are talking about their services and how to create compelling content that brings in people who want to be your customers.
Successful marketing on the web isn’t accidental. Like all good marketing efforts, online marketing takes thoughtful planning so that you know where you are, where you want to go, how to get there and how to tell when you’re there. We will help you understand how your website can help your business succeed then to work with you to define clear goals, a way to achieve those goals and concrete steps to take to get from where you are to where you want to be.
Website Development
An effective website is a key part of a successful online strategy – it will rank better in search results, attract more prospective customers, make it easy for visitors to find what they need and convert more of those visitors into customers. If you have a development staff chomping at the bit to update your website and want to make sure you’ve thought out your online marketing strategy, we certainly should talk.
What’s that? You don’t have a stable of web developers just waiting to be unleashed on your site? Never fear, we can help. We build elegant, easy to manage WordPress-based sites for businesses and non-profit organizations that, look great, run fast and help our clients to attract qualified traffic. If you need a brand new site look, we work with skilled designers to create beautiful, effective custom sites. If you already have a have a website whose and you like how it looks and works, but find it hard to manage, we can redo your current site using WordPress so that it’s easier to manage and gives you day to day control over the content. To make sure that you’re comfortable with WordPress, all of our site creation packages come with training and 30 days of post-launch support. so that you aren’t left wondering about how to do things. Learn more…
Build it and they… well, usually they won’t know about it. Not unless you tell them. And, boy, are there a lot of ways to tell them. A few years ago, it was just search. Get highly ranked on Google and you were golden. That’s still important, but so are the new social tools, from Facebook and Twitter to Linkedin and Stumbleupon. We help you weed through all of the hype about the latest fad to determine what’s going to be right for your business, how to implement it and how to measure it so you can know what’s working. Just as important, we’ll help you avoid tactics that don’t work or are downright dangerous to your site’s rankings. Learn more…
Conversion optimization
Getting lots of traffic is nice. Getting lots of sales is far better. After all, it’s the sales that keep the ligwhts on and everyone paid, not the visitors. Conversion optimization is the complement to traffic generation. Yes, you want to attract people who are interested in what you do. But once they visit, you want as many as possible to convert from anonymous visitors to something else. Conversion might be an actual purchase – but it might be signing up for your email newsletter, downloading a coupon for an in-store visit or something else. We’ll work with you to understand your business and develop measureable goals for your website that are tailored your business.
After we have meaningful goals, we’ll setup reporting so we can figure out what your visitors are doing and then we will work with you to determine where your site needs improvement and then work with you to determine where to make high impact changes that will increase your sales.